-Educate the buyer about the EBBA agreement.
• We explain the importance of the agreement, pointing out that the contract establishes a professional relationship, protects your interests guarantees a mutual commitment. Real Estate
• Review the terms, clarify clauses such as the validity period, services offered and compensation.
• Highlight exclusivity, if applicable, explaining that they will work exclusively with you for the agreed period.
-Customize the contract:
• Tailor the terms – Adjust the conditions of the agreement to reflect the buyer’s specific needs, such as search area, property type and price range.
• Consider flexibility, for undecided buyers, short-term contracts can be offered to build trust.
-Highlight your certifications and experience:
• Mention your certifications such as e-PRO, SRS, PSA, C2EX, highlighting your training and professional ethics. This generates confidence and reinforces your value as a representative.
-Be clear about compensation:
• Transparently explain how your fees are covered (for example, whether they are paid through the seller’s commission or if there is an additional fee).
• Make sure the buyer understands and agrees to these clauses before signing.
-Build trust:
• Listen to their concerns: Allow them to ask questions and respond clearly.
• Offer real-life examples, demonstrating how your representation can make a difference in the purchasing process, such as in negotiations or property analysis.
– Review the agreement together:
• Read it carefully, take time to read each section with the buyer and make sure they understand each term.
• Obtain a digital or physical signature: Provide a copy of the signed contract for your records.
-Comply with local regulations:
• Make sure the agreement complies with the real estate laws of the state or county where you work. Verify that the contract is aligned with NAR policies.
-Strengthen commitment with actions:
• After signing the agreement, send a welcome email that includes a summary of next steps and reaffirms your commitment to helping them find their ideal home.
Signing a buyer representation agreement, based on updated guidelines from the National Association of Realtors® (NAR), is a key step in formalizing your relationship with your buyer as a real estate agent. Here are some essential tips for effectively executing this agreement: